From Zero to One: The Story Behind the SHIRUN HEAVY Website

In March 2026, we decided to officially begin our journey in the import and export business of concrete pump trucks and used pump trucks. At the same time, we made another important decision: to build an independent website for SHIRUN HEAVY.

This website was never meant to be only a place to display products. We wanted it to explain who we are, where we come from, what our strengths are, and why overseas customers can place their trust in us.

Why we decided to build an independent website

Before building the website, we spent a great deal of time researching websites in our industry. We found that many of them still followed old and repetitive templates. The images were often not authentic enough, the content lacked focus, and the overall design did not fully reflect the professionalism, character, and real strength of the companies behind them.

We believe a website is much more than a display platform. It is like the clothing a company wears in front of the world. It reflects a company’s spirit, attitude, working style, values, and inner character. A good website should not only look complete; it should help customers understand the company’s history, experience, culture, advantages, and long-term vision.

That is why we wanted to build something different from the beginning. We wanted to create a website that truly belongs to SHIRUN HEAVY. It needed to show our real experience operating and maintaining concrete pump trucks on job sites across China. It also needed to tell the stories behind our equipment, our maintenance records, our working-site experience, and our commitment to transparency and responsibility.

A project shaped by responsibility and learning

During this process, we also came to believe that experience is not always a positive force. When experience becomes a fixed habit, it can also become a limitation. For this reason, we were willing to entrust important work to people who bring responsibility, learning ability, and a real understanding of the business.

During the website project, we entrusted the overall design direction, content planning, and creative expression to our team member, Siyu Liu. Her main role in the company is in Finance and Business Operations. She is not a traditional designer, nor is she a technical developer. Before this project, she had no prior experience in website development.

However, this also meant that she was not limited by old habits or fixed assumptions. Instead, she approached the project with a more open, practical, and sincere perspective. With her understanding of our business operations, customer communication, and commercial expression, she was able to translate the company’s real strengths into the structure, content, and visual direction of the website.

From page structure to every detail

From the initial UI direction and layout planning to content structure, page expression, image selection, and copy refinement, Siyu devoted a great amount of effort and thought to the project. She worked through language barriers while communicating repeatedly with designers and developers. She also took the initiative to learn the basic concepts behind website structure, user experience, page logic, and technical implementation.

Many things were unfamiliar at the beginning. But she was willing to learn, ask questions, review details, and keep improving. She carefully refined each page, each section, each visual detail, and each sentence.

The content of this website is not simply a collection of product information. It carries our understanding of the industry and our real experience from job sites across China. The maintenance of every machine, the care behind every inspection, the memories from different construction projects, and the responsibility we take toward every customer are all part of what she worked hard to organize and present.

Turning an idea into a company portal

The process was not easy. There were changes in the project team, adjustments to the design direction, repeated revisions, and many difficulties in execution. When outside teams could not complete certain parts, she learned and tried to solve them herself. When the wording was not accurate enough, she reorganized it. When a page detail was not good enough, she kept refining it.

It was this seriousness, persistence, optimism, and refusal to give up that helped turn the website from an idea into a real company portal that can be seen, visited, and trusted.

The launch of the SHIRUN HEAVY website is not only the completion of a website project. It is also an important step for our company as we move toward the international market. It presents our products, but it also presents our history, culture, values, and confidence in the future.

Special thanks

We would like to express our special thanks to Siyu Liu for her outstanding contribution to this project. Her work in UI direction, layout planning, content structure, and creative expression laid an important foundation for the first international version of the SHIRUN HEAVY website.

With her dedication, optimism, attention to detail, and perseverance, she delivered a result that deserves sincere recognition.